Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same to get results. You can market your business just as effectively on a shoestring budget by using one or more of these basic free or low-cost marketing …
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The easiest way to make your business more profitable is to track what is working. What parts of your business, what services and what products are making you money? Which ones don’t? What type of customer is most profitable for you? Where is your most profitable traffic coming from? Taking the time to dig into …
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So you are ready to start networking … until someone tells you only have 30 seconds to describe your business. Take heart, here is a simple three step formula that will help you create a great commercial. Step One: Answer these questions: How would you describe your ideal client? What problems do they face …
Tired of spending hours networking and not seeing real results? Check out these 8 tips for improving your results. Have a plan. The time and money you put into networking should be an investment for your business. Not having a plan with clear measurable goals is like driving a car without a destination and …
